Q: What’s frozen, on a stick and tastes like ketchup?
A: A Frenchsicle.
Q: A what?
A: A ketchup-flavored popsicle.

In case you think your eyes deceive you, they don’t. Our client McCormick has debuted their new limited-edition, ketchup-flavored popsicle to officially kick-off the summer grilling season.

The Frenchsicle celebrates local food partnerships and Canadians’ favorite condiment by combining some of the best summer traditions: popsicles and ketchup. Not just any ketchup, of course – French’s Ketchup, made from 100% Canadian tomatoes.

The attention-grabbing pops are created in collaboration with Happy Pops, a Canadian business specializing in all-natural ice pops made from real fruit and sweetened with organic cane sugar.

Further upping the Canadian quotient, the team at Bridgemark worked alongside McCormick’s in-house creative and marketing teams to bring this memorable pop to market. And pop it does!

Available for a limited time at pop-up locations in BC and Ontario, each tomato treat bears exclusive branding shared by packaging and delivery-style bikes with mobile freezer units – each playfully encouraging consumers to KETCHUP N’CHILL.

To make this savory treat even sweeter, French’s will donate two meals to Food Banks Canada for each Frenchsicle distributed at the pop-up events.

Better ketch them while you can! Be sure to follow #Frenchsicle and read more about this Canadiana extravaganza by reading the official press release here.