What do Schick Intuition, Schick’s Men’s Razors, and Michelina’s Grande have in common? In addition to being Bridgemark clients, they also happen to share the honor of being nominated for the 2023 PAC Global Awards.

Recognizing achievements in global package brand design and innovation, the 2023 installment of the annual competition received entries from 25 countries and more total entries than ever before.

Short-listed for their attention-grabbing good looks and intelligent design, the following three projects are standing by for awards night.

OUR NOMINEES

Brand: Schick Intuition

Brand Owner: Edgewell Personal Care

Category: Revitalized, Non Food

Boasting meaningful product improvements like an ergonomic handle and organic conditioning bar, the redesign of Schick Intuition heralds the importance of self-care. With a promise of effortless hair removal, the updated packaging sets the category standard for women’s all-in-one hair removal.

Brand: Schick Men’s Razors

Brand Owner: Edgewell Personal Care

Category: Revitalized, Non Food

A celebration of strength, modernity, simplicity and relatability, the redesign discards examples of ultra-masculinity commonly seen in this category. Driving awareness and conversion, the new look appeals to the every-man while creating a sharp point of difference at shelf. Color accents, iconography and an updated masterbrand wordmark improve shopability and overall presence.

Brand: Michelina’s Grande

Brand Owner: Bellisio Foods Canada

Category: New Brand, Food

Promising larger portions of comfort food classics, the design of this new brand was a BIG deal in our studio. Creating the perception of hunger-busting meals, we used bold photography visually bursting from each pack of this frozen food favorite to signal taste, size, and value.

We can’t wait to find out the results!
Winners will be announced at the Futures Edge Summit and Awards Celebration in New York City on February 7th, 2023. In the meantime, check out the nominees in all categories, here.