Punishing winter season aside, winning is very cool.

Recognizing an opportunity to extend the iconic İÖGO yogurt brand into the frozen yogurt category, our clients at Nestlé engaged us to create the packaging for this national launch.

We’re extremely proud to report that our work has garnered Best in Class honours in the Brand Extension – Food category at PAC Global’s 2026 Awards competition.

The project was a delicious challenge that spanned multiple product formats, containers and structures, from bars and boxes to tubs and scoops. Leveraging the brand’s impressive national awareness and popularity, we utilized distinctive assets, such as the logo, fruit vortex, and white background, to deliver maximum recognition and differentiation in the freezer aisle.

Since launching, İÖGO frozen yogurt’s growth is being driven by both new users and loyal fans – demonstrating that the brand is not only expanding the category but also winning share within the existing ice cream market.

And if that wasn’t sweet enough, Nestlé Canada’s Drumstick was recognized in the same category with an Award of Distinction for their recent trio of extra indulgent offerings, including Cookies ’n Crème Crumble, Toffee Graham Crunch, and Berry Bliss. Featuring decadent coatings, they offer consumers a creamy, crunchy, tasty experience that only Drumstick can deliver. A treat for our creative team to develop, the winning design is swirly, splashy, lively, and unmistakably Drumstick.

PAC Competition submissions are evaluated by a panel of International Brand Marketing judges, including Bridgemark Creative Director, Jeff Boulton. Award winners were announced on February 18th and 19th in Toronto at the annual PAC Global Futures Edge Summit. Uniting the world’s top designers, innovators, and changemakers in packaging, the two-day event is regarded by industry leaders as a rich opportunity to learn how global retailers and bold, emerging brands are transforming packaging through creativity, innovation, and sustainability.

Congratulations to all of the 2026 competition winners, entrants, and to PAC Global for its outstanding and ongoing support of the creative packaging industry. For more on the event and to view submissions, please visit PAC Global Awards.