Blackweb Breaks Records
NEW BRAND IN A NEW CATEGORY
Walmart was launching a new premium brand of sound accessories.
This was new territory for Walmart and to be seen as credible, they needed to resonate with the category consumer.
Bridgemark created Blackweb for consumers seeking high-end, quality products without the high-end price tag. Developing a name and brand identity led to the design solution for the brand’s large array of products, in various sizes and formats.
After only three weeks, Blackweb shattered annual sales expectations. A brand that was originally planned for only the Canadian market quickly got picked up to launch in regions across the globe. Blackweb also received recognition in the design industry, picking up an American Graphic Design Award, a HOW International Design Award and two PAC Awards.
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