Introducing the Interns: Anna Landry

Say hello to Anna Landry, one of our design interns for the summer!

We love the spirit our interns bring the agency every summer. We learn from our interns as they learn from us, bringing a fresh perspective to our team. We want to share what the journey is like through the interns’ lens.

Anna is an easy-going summer intern at Bridgemark who graduated from Conestoga College this spring with an advanced Graphic Design diploma. Anna has worked in other marketing roles, most recently focusing on user experience as part of a web design team. Having completed a two-year fine art portfolio building program at Beal Art, she has an experimental nature and pushes to create disruptive ideas. A little Billie Eilish keeps Anna inspired at her desk while designing.

“Something I love about Bridgemark is that you can really push any creative direction.” Anna explains that she worked as an intern at other design companies and compares her experience at Bridgemark: “Even though it’s a really established company with major brands, you have a lot of autonomy in what you can do. The environment at Bridgemark is happy and chill, and it’s a perfect creative space.” Anna’s transition from school to the professional environment was smooth, as she felt her school was a strong base for designing in different media.

For Anna, working alongside tenured designers also brings the opportunity to build her portfolio with products she recognizes from her own kitchen. “In the first week, I was already working on some big brand names, and it was pretty cool to be part of the process.”

If you liked this article, get to know our other intern Marissa, and the interns over at our sister agency, Davis!

Introducing the Interns: Marissa Ouellette

Marissa in the Muskoka Lounge

Marissa in the Muskoka Lounge

 “With the perfect blend of innovation, collaboration and positivity, Bridgemark has a friendly and comfortable atmosphere that makes each day enjoyable.” - Marissa Ouellette, 2019

At Bridgemark, we love the spirit that our student interns bring to the table! Summer internships give talented students a chance to get a taste of agency life, and to apply their education in a practical learning environment. Their inventive and experimental twist on design brings a fresh perspective to our team. We learn as much from them as they do from us and we’re sharing the journey through the interns’ lens.

Marissa “Mar” Ouellette joined Bridgemark in April as a summer intern in Design. Mar is a recent Conestoga College Graphic Design grad with a bubbly personality. She’s often found by the coffee machine brewing a fresh cup of coffee to keep her wonderful energy up. Her friends describe her as empathetic and positive (except when she’s road raging). We haven’t seen that side of her yet, but we’re intrigued.

Mar’s role as an intern includes developing creative concepts on her own and with a team. Being a team player and a good communicator is essential in design, and when asked about her favourite part of the job, Mar said she thrives in group dynamics -- “Bouncing ideas around in a group setting”. Marissa describes the benefits of brainstorming with a team, “When everyone is putting in their ideas, it opens up new thinking and you’re like – I never thought of that!” Marissa wants to continue to improve her communication and presentation skills so she can relay her ideas to clients and peers in a compelling way. 

Thank you for getting to know a little more about our team! If you liked this article, don’t forget to click the link below and check out our interview with Danielle Sudds, one of our project management interns over at Davis!

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Celebrating Branding & Design at the 2019 PAC Awards

Häagen-Dazs exträaz was one of the winning projects for Bridgemark at the PAC Canadian Leadership Awards Gala on June 4th. Accepting the award was Sara Rodrigues (Marketing Manager, Nestlé), Lisa Beausoleil (VP Marketing, Nestlé), Dayana Rebolledo (Assistant Marketing Manager, Nestlé) and San Yee Nye (VP Account Director, Bridgemark).

Häagen-Dazs exträaz was one of the winning projects for Bridgemark at the PAC Canadian Leadership Awards Gala on June 4th. Accepting the award was Sara Rodrigues (Marketing Manager, Nestlé), Lisa Beausoleil (VP Marketing, Nestlé), Dayana Rebolledo (Assistant Marketing Manager, Nestlé) and San Yee Nye (VP Account Director, Bridgemark).

There’s lots to be happy about in June: the weather is getting warmer (sort of), vacations are approaching, and PAC Consortium held its biennial gala for the PAC Canadian Leadership Awards!

Wilkinson Sword’s Double Edge Razor won Gold. San Yee Nye, VP Account Director, accepts the award onstage.

Wilkinson Sword’s Double Edge Razor won Gold. San Yee Nye, VP Account Director, accepts the award onstage.

This year, Bridgemark claimed awards for three new launches: Häagen-Dazs exträaz, Yum Dynasty and Double Edge Razors, which won gold.

Häagen-Dazs exträaz is a new offering from a well-beloved and respected brand. Known for its craftsmanship, Häagen-Dazs strikes a perfect balance between smooth, rich ice cream and delicious ingredients with this sub-brand. Watch our Häagen-Dazs case study video to see the design come to life.

Bri-Anne Kitka, Designer, accepted the award for Yum Dynasty.

Bri-Anne Kitka, Designer, accepted the award for Yum Dynasty.

Bellisio Foods launched Yum Dynasty late in 2018. With three appetizing recipes, Yum Dynasty is a multi-serve frozen meal that offers authentic Asian food. Bridgemark partnered closely with the client to bring this brand to life, including developing a name and design that captured the brand’s essence while standing out to consumers.

Wilkinson Sword has long been a trusted name for razors in Europe. The brand’s heritage as crafters of razors since 1898 can be traced even further to their origins as expert bladesmiths in 1772. The new Double Edge Razor brings forward a vintage shaving style in a sleek and premium razor. The design solution distinguishes Wilkinson Sword with cues to its legacy, precision and specialty.

Congratulations to our clients on these wins! To see the rest of the winning projects, take a look through the 2019 PAC Canadian Leadership Awards gallery.

And the Winners Are...

The winning team in Glenn Davis Group and the University of Toronto’s inaugural Case Competition is pictured here with Celeste Mendonca, VP HR, and Lisa Olay, Designer, representing Glenn Davis Group.

Our team was thrilled to announce the winners of UTM’s Creative Case Competition for the Communication, Culture, Information and Technology Program (ICCIT) at this year’s Gala event on March 22nd.

The Gala was the culmination of a first-time collaboration between Glenn Davis Group, Bridgemark and University of Toronto’s ICCIT Council. Bridgemark sponsored a Creative Case Competition with ICCIT to provide students with a real-life opportunity to create a brand from the ground up. Students took a deep dive into the market to uncover opportunities for this new beer brand and then worked in teams to deliver thoughtful creative and messaging campaigns. The teams pitched their ideas to a panel of judges at Bridgemark, getting a first-hand feel for agency life. 

The competition was fierce, and the 5 finalist teams were exceptional… so good that we decided on two first place wins! We’re already looking forward to next year’s competition with ICCIT.

Congratulations to the winners - Team 1: Sean Leschak Klugman, Celeste Yuyitung and Simran Hothi (pictured above) and to Team 3: Cecilia Tsang and Rafiqa Zubair, who were unable to attend the Gala presentations.

Revolution 81 Takes Best of Class


The PAC Global Leadership Awards have announced the winners in their 2019 competition.

Revolution 81, a special release by Radical Road Brewing Co. and designed by Bridgemark, was named “Best in Class” for the New Brand, Food & Beverage category.

Crafted to entice beer connoisseurs and adventurous socializers alike, Revolution 81 is a collaboration between the Toronto brewery and Malivoire Wine Company. The intricate brewing process adds wine to the fermentation process for a distinct blend and taste. A premium beer like this one deserved a design and presentation equally unique.


Revolution 81 is packaged in a single black box accented with delicate gold features. The design leverages a relatively new printing process that uses a digital press to apply the raised metallic ink, creating a classic and elegant style.

Two other projects, both from our client Walmart, were also finalists in the 2019 competition: Equate Vitamins, and the Great Value Kids Holiday Line Up.

Our agency president, Steve Davis was on the ground at the awards ceremony in New York City to accept Revolution 81’s Best in Class award.

Congratulations to all our clients for these wins! Check out the PAC Global Leadership Awards gallery to see all the winning projects.

Walmart Takes Two in 2018 American Graphic Design Awards

Now celebrating its 55th anniversary, GDUSA’s American Graphic Design Awards competition celebrates compelling design. Beyond beautiful graphics, the competition looks to recognize design that effectively builds a link between brands and consumers through emotion.

This year, our client Walmart won gold for two outstanding designs: Equate Vitamins and Movelo.

Equate is also a finalist in this year’s PAC Global Leadership Awards.

Movelo was recently rebranded with a new name and fresh identity. Read more about our project for Movelo in our work gallery.

Congratulations to Walmart for the wins! You can view both projects in GDUSA’s American Graphic Design Awards winner’s gallery here, and you can see Equate in the PAC Global Leadership Awards Finalists gallery.


A Sweet Day to be a Grade 9


Every year in November, our studio is visited by a group of grade nine students for Take Our Kids to Work Day. From the types of projects to the different roles required for the creative process, the teens take a peek into the inner workings of an agency…and their potential career paths!

Full of creativity, enthusiasm and pizza, our visitors were challenged to create their own sub-brand for a fictional line of ice cream targeted to teens. And who better to understand the target than teens themselves?

The students collaborated with our designers and with each other to push their creative thinking. Name generation, color palette selection and illustration were just some of the tools the students put into action as part of their design process.

Four amazing concepts later…and a brain freeze from the ice cream…the student teams presented their designs to a mock client. Our entire studio then voted to pick the winning concepts. Watch our designers — we have some serious talent on the rise!

Interview with a Designer


It’s always a treat having young talent visit our agency, so we were thrilled to welcome Ryerson University students Paulina and Joanna to Bridgemark at the end of September.

Enrolled in the Graphic Communications program, their latest project required them to interview an expert in a related field. Our designer, Denise Barac, was happy to share her experience.

Denise gave the students the inside scoop on her education, the responsibilities of a designer and the creative skills she employs every day. She also shared some advice for the future grads: “Get as much experience as possible — volunteering in the industry is a great way to get started and learn as much as you can from the people around you!”

Arthritis Society Rebrands Ahead of 70th Anniversary


Hope is powerful. And when your life is impacted by a disease that many people don’t understand, hope is necessary.

With its 70th anniversary approaching, the Arthritis Society sought to revitalize its brand to give a louder voice to their renewed purpose in embracing and empowering those who live with arthritis while tirelessly pursuing a future without it.  

Arthritis carries many tensions as a disease – the physical pain that devastates, without being visible; and difficulties sufferers face, but the beautiful spirit of optimism that comes from overcoming and dealing with the disease. The Arthritis Society nourishes this hope through their commitment to research for a cure, advocacy and solutions for sufferers to help live vibrant lives.

Bridgemark partnered with the Arthritis Society in brand strategy as well as the creation of a new identity and look and feel for the brand. With its bold and bright personality, the new identity depicts the fragile balance between acknowledging this devastating disease and the hope that the Arthritis Society brings.

Earlier this month, the Arthritis Society hosted its nation-wide Walk for Arthritis, which promotes awareness and raises funds for research. For more information, visit the Arthritis Society website.

Celebrating Red & White with an American Package Design Award


Last year, patriotism ran high across Canada with the celebration of the country's 150th anniversary of Confederation. But the celebrations have continued into 2018 for our client M&Ms, who claimed an American Package Design Award from GDUSA for the limited edition "Oh Canada" packaging. 

The American Package Design Awards celebrates the "power of design to forge an emotional link with the buyer at the moment of truth." This year, more than 2,000 entries were submitted and a highly selective 15% were selected as winners. 

Congratulations to our client on this win! You can view the full gallery online here

A Visit From Denmark


What really goes on behind the scenes at a branding and design agency?

Amanda and Lærke had never been to Canada before – but in March, Roskilde International Business College sent these two students across the Atlantic to visit our agencies and get a closer look at the creative process in action.

During their week in our studio, the students got a full overview of our processes and departments, and even got to sit in on some design briefs and client presentations.

At the end of the week, we asked what they thought of the experience. “The most interesting parts to us were the ones we don’t learn at school: interacting with clients and presenting,” said Lærke.

Both students agreed that collaboration and respect were important for a creative, happy work environment. “It’s amazing how much team work goes on,” Amanda reflected. “You can see how that is a key to building a successful company.”

Although the students spent a short amount of time at our agencies, they agreed that seeing the day-to-day working of creative teams really brought all their education to life. And they even snuck in a Raptor’s Game and a visit to the CN Tower before heading back to Denmark!

Bottle Shop Wins At HOW International Design Awards


Radical Road's bottle shop won its fifth design award at the HOW International Design Awards. 

Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand has grown to encompass a host of products and events including several design competitions. HOW's editorial and design team evaluated more than 1,400 entries in this year's competition. 

The bottle shop has also received awards from Pentawards, Mobius, GDUSA and Creativity International for its unique and distinct design.

See the bottle shop in the winner's gallery on HOW's website. You can read more about the microbrewery in our Work section, and read about the project to brand this craft beer portfolio on Packaging of the World

Snakmandoo Brings Home the Gold


As athletes from around the world returned home this week, Snakmandoo picked up its own gold at the 2018 PAC Global Leadership Awards. Snakmandoo also received a Best in Class distinction for the New Brand – Food & Beverage category.

Hosted in Bonita Springs, Florida, the PAC Global Leadership Awards Gala took place at this year’s BXP Live Conference. The PAC Awards are the longest running all container inclusive competition in North America.

This is Snakmandoo’s third international award. Congratulations to our client for these wins! You can see Snakmandoo in the winner’s gallery here.

New Innovation from Schick, Branded by Bridgemark


Beauty bloggers rejoice: the world’s first bi-directional razor is here.

Shaving is seen by many as a tedious chore, with Mintel reporting skin irritation and razor burn as two of the biggest frustrations for consumers*. For others, the time-consuming nature of shaving can hinder the joy of self-care – not to mention the necessary shower-yoga to get a close shave.

Schick Intuition f.a.b. shaves forwards and backwards, making this particular routine more effortless, painless and more fulfilling.

As brand steward for over 14 years, Bridgemark created the look to introduce this innovation to the world. With the goal to communicate the revolutionary nature of this razor, Schick Intution f.a.b. also needed to harmonize with the whole Schick family.

Our revitalization for Schick’s portfolio of razors for women launched across North America and Europe last year. Taking inspiration from the minimalist sophistication of the Health & Beauty category, it illuminates the tactile nature of Schick’s brand essence. The soft-touch matte finish, embossed details and spot gloss varnish combine for a premium feel that stands out with clarity.

With its bold energy and bright colors, Schick Intution f.a.b. is another example of how Schick helps you free your skin.

*Mintel, Shaving and Hair Removal, US – April 2017

Radical Road Recognized by the Mobius Awards


The Radical Road bottle shop won another award, receiving a Mobius Award Certificate for Outstanding Creativity in the 2017 competition.

As one of the oldest independent international advertising competitions, the Mobius Awards celebrate outstanding work from design professionals. The entrants are judged on their effectiveness and creativity. This year’s competition saw entries from 17 countries.

Congratulations to our client! You can see the bottle shop in the Winner’s Gallery, here

GDG Secret Santas Collect Toys for Local Charity

What toys were on your list for Santa? Did you dream of unwrapping an Etch A Sketch® on Christmas morning? Were your thoughts lit up by the excitement of a Lite-Brite®? Or did a love of storytelling provide an endless amount of book ideas for Jolly Old Saint Nick?  

Every year, our agencies participate in a holiday giving program to benefit those in need in our local communities. This year, we were inspired by our own childhood wishes as we collected toys to donate to Toy Mountain. Everyone was tasked to pick an age range (4-7, 8-11, 12-15) and identify the toy they themselves wanted at that age before setting out to purchase a gift.

We celebrated with a grand “unwrapping” event across agencies before donating all the toys.  Take a look at some of the gifts our GDG Secret Santas picked up in the gallery below! 

Snakmandoo, Great Value and Radical Road Recognized by GDUSA


The American Graphic Design Awards by GDUSA recognizes outstanding design and the increasing importance of graphic design to shape business and society, products and services, commerce and culture. This year, three of our clients were featured among the winners:

  • Snakmandoo (Bellisio Foods)

  • Great Value Cola – Canada 150 Limited Edition (Walmart)

  • Bottle Shop (Radical Road)

Congratulations to our clients for these wins. You can view each project in the online gallery here

Making Our 2017 Holiday Card


The way Billy Joel feels about Steinways is how we feel about great design. When all elements of a project come together – from the beginnings of the concept, all the way through to the printing – that is where the craft flourishes.

This year’s holiday card is an ode to craftsmanship. Celebrating the art of letterpress, we worked with Ink Petals Press, a letterpress studio owned & operated by one of our Production Managers, Nadia Puntillo.

Another fun fact: the music in our behind-the-scenes video is supplied by Before The Flood, whose drummer and lead singer happen to be our Creative Director and President! 

Two Creativity International Wins for Bridgemark


Snakmandoo and Radical Road’s Bottle shop recently won awards in the 47th annual Creativity International Print & Packaging Competition.

Snakmandoo is a new brand from Bellisio Foods that launched this year, and encourages consumers to venture out in search of tastes and experiences that inspire. As a gold winner, you can see Snakmandoo in the Creativity Design Winner Tour, appearing at design conferences and events throughout the world.


The bottle shop at Radical Road is composed of unique craft beers, created by the expert brew masters at this Toronto microbrewery. The free-spirited collection claimed a Pentaward earlier this year.

The Creativity International Awards celebrate great design from around the world and the designers who create it. Entries from over 28 countries were judged on the basis of the quality of their art and their advertising impact.

Congratulations to our clients and our studio for these wins! 

Radical Road Bottle Shop Wins Pentaward


A master craftsman is also an agent of discovery – constantly testing and experimenting to design a work of art. The bottle shop at Radical Road Brewing Co. is an example of this free-willed artistry brought to life.

The micro-brewery, located in Toronto, Canada, takes inspiration from Edinburgh’s Radical Road. Named for the group of “radicals” who sought greater freedom for Scotland in the Radical War of 1820, the pathway represents the country’s spirit of independence. Carrying on in this tradition, Radical Road Brewing Co. combines their unique craft beers with equally distinct design. Each bottle tells its own story with bold typography and edgy colors, then joins together to form the full narrative for this ever-growing family – a collection that received a Pentaward this weekend.

Pentawards are recognized as the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. Jeff Boulton, Creative Director, and Steve Davis, President attended the gala in Barcelona, Spain to accept the award. You can view the full winners' gallery here

Congratulations to our client and our studio on this win. You can see which brews are currently available at Radical Road on their website – or watch our Grand Opening video below for a peek at the micro-brewery. …and check out our Instagram for scenes from the award ceremony in Barcelona!