We all have to battle our wayward nature. Saint George (280 AD - 303) is captured in stain glass confronting his demon on this premium beer's outer carton.
The Wayward Son, by Radical Road Brewing Co., is a strong Belgian-style golden ale, matured in Pinot Noir barrels and deftly blended to imbue notes of sour cherry, honey, bitter orange, oak and spice. It is complex (like those who drink it), targeted at beer connoisseurs who like to experience new things.
The American Package Design Awards (by Graphic Design USA) recognizes the power of design in store - where a brand must advance its promise and forge an emotional connection with the consumer.