What's the secret to perfecting the premium look? According to design and packaging experts (including our own Steve Davis, President) premium products exhibit certain cues. It might be color, or a simplified layout. It might even be the type of material used, like Kawartha Dairy's shift from plastic to paperboard tubs. Through these basic design guidelines, Steve notes that luxury expands beyond the classic couture and jewelry industries to everyday products, like pet food. It's all about communicating the lifestyle and values behind high-quality products, no matter what type of product it is.
For more on how CPG brands are using design to position their products as premium, read the full article in the June/July issue of Canadian Grocer.