Here is an interesting shift that brand owners should not take lightly...
Dollar stores are gaining recognition as legitimate retailers with updated interiors and the addition of more food, perishables and frozen, to their merchandise.
Although 60% of consumers who shop this channel have low or fixed incomes, there has been a shift post-recession with a higher proportion of affluent consumers shopping at dollar stores (about 20% with household income of +$75,000 USD).
In store assortment has evolved to continue attracting this segment with more recognizable brands and healthier prepared foods.
Source: Deloitte, Bloomberg Business Week, Agriculture and AgriFood Canada