Hope is powerful. And when your life is impacted by a disease that many people don’t understand, hope is necessary.
With its 70th anniversary approaching, the Arthritis Society sought to revitalize its brand to give a louder voice to their renewed purpose in embracing and empowering those who live with arthritis while tirelessly pursuing a future without it.
Arthritis carries many tensions as a disease – the physical pain that devastates, without being visible; and difficulties sufferers face, but the beautiful spirit of optimism that comes from overcoming and dealing with the disease. The Arthritis Society nourishes this hope through their commitment to research for a cure, advocacy and solutions for sufferers to help live vibrant lives.
Bridgemark partnered with the Arthritis Society in brand strategy as well as the creation of a new identity and look and feel for the brand. With its bold and bright personality, the new identity depicts the fragile balance between acknowledging this devastating disease and the hope that the Arthritis Society brings.