Our team was thrilled to announce the winners of UTM’s Creative Case Competition for the Communication, Culture, Information and Technology Program (ICCIT) at this year’s Gala event on March 22nd.
The Gala was the culmination of a first-time collaboration between Glenn Davis Group, Bridgemark and University of Toronto’s ICCIT Council. Bridgemark sponsored a Creative Case Competition with ICCIT to provide students with a real-life opportunity to create a brand from the ground up. Students took a deep dive into the market to uncover opportunities for this new beer brand and then worked in teams to deliver thoughtful creative and messaging campaigns. The teams pitched their ideas to a panel of judges at Bridgemark, getting a first-hand feel for agency life.
The competition was fierce, and the 5 finalist teams were exceptional… so good that we decided on two first place wins! We’re already looking forward to next year’s competition with ICCIT.
Congratulations to the winners - Team 1: Sean Leschak Klugman, Celeste Yuyitung and Simran Hothi (pictured above) and to Team 3: Cecilia Tsang and Rafiqa Zubair, who were unable to attend the Gala presentations.