There’s lots to be happy about in June: the weather is getting warmer (sort of), vacations are approaching, and PAC Consortium held its biennial gala for the PAC Canadian Leadership Awards!
This year, Bridgemark claimed awards for three new launches: Häagen-Dazs exträaz, Yum Dynasty and Double Edge Razors, which won gold.
Häagen-Dazs exträaz is a new offering from a well-beloved and respected brand. Known for its craftsmanship, Häagen-Dazs strikes a perfect balance between smooth, rich ice cream and delicious ingredients with this sub-brand. Watch our Häagen-Dazs case study video to see the design come to life.
Bellisio Foods launched Yum Dynasty late in 2018. With three appetizing recipes, Yum Dynasty is a multi-serve frozen meal that offers authentic Asian food. Bridgemark partnered closely with the client to bring this brand to life, including developing a name and design that captured the brand’s essence while standing out to consumers.
Wilkinson Sword has long been a trusted name for razors in Europe. The brand’s heritage as crafters of razors since 1898 can be traced even further to their origins as expert bladesmiths in 1772. The new Double Edge Razor brings forward a vintage shaving style in a sleek and premium razor. The design solution distinguishes Wilkinson Sword with cues to its legacy, precision and specialty.
Congratulations to our clients on these wins! To see the rest of the winning projects, take a look through the 2019 PAC Canadian Leadership Awards gallery.