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Happy 200 to Sir. John A. Macdonald!

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Bridgemark brands new Canadian craft beer called Old Tomorrow

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Fondly named Old Tomorrow for his uncanny sense of timing and ability to achieve consensus against long odds, Sir John A. Macdonald, the first Prime Minister of Canada, was a brilliant visionary who dared Canada to be great! His scrappy spirit and velvety charm are reflected in a unique, silky smooth and refreshing Canadian Pale Ale, branded by Bridgemark.

With craft beer gaining popularity in Canada, Bridgemark’s challenge was to launch a brand that depicts the spirit of Sir John A., while breaking through an increasingly cluttered market. Old Tomorrow had to be strong and slightly curious, just like John A. himself.

The design speaks to Bridgemark’s core value of Dramatic Simplicity. High contrast lends a modern appeal to the brand despite its historical roots, while the partial view of Sir John A.’s face creates intrigue. The straight edges of the Old Tomorrow wordmark are complemented with a slight twist of the Rs – a turning of things on its ear, if you will. The enhanced spin of the can lends itself to telling the story of Sir John A. – no matter the angle on shelf, the design always offers something for the consumer to see.

 Old Tomorrow is now available in Ontario LCBO stores, just in time for the birthday celebrations.

 

Wayward Son Wins American Package Design Award

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We all have to battle our wayward nature. Saint George (280 AD - 303) is captured in stain glass confronting his demon on this premium beer's outer carton.

The Wayward Son, by Radical Road Brewing Co., is a strong Belgian-style golden ale, matured in Pinot Noir barrels and deftly blended to imbue notes of sour cherry, honey, bitter orange, oak and spice. It is complex (like those who drink it), targeted at beer connoisseurs who like to experience new things.

The American Package Design Awards (by Graphic Design USA) recognizes the power of design in store - where a brand must advance its promise and forge an emotional connection with the consumer.