New packaging
gets tails wagging.

People love to love their pets! When filling Fido’s or Fluffy’s bowl, pet parents need to believe they’re making the best, most nutritious choice possible. Establishing credibility and trust is one of the tricks to this warm and fuzzy category and the previous packaging for Walmart’s ACTR1UM brand just wasn’t doing it.

Our fetching redesign is a rare breed combining droolworthy ingredient photography with hyper-realistic illustrations. Scrutinized to ensure lifelike details, we captured the essence of each animal in natural, endearing poses. Paying homage to each precious pet, ACTR1UM confirms that love is a four-legged word.

New packaging
gets tails wagging.

People love to love their pets! When filling Fido’s or Fluffy’s bowl, pet parents need to believe they’re making the best, most nutritious choice possible. Establishing credibility and trust is one of the tricks to this warm and fuzzy category and the previous packaging for Walmart’s ACTR1UM brand just wasn’t doing it.

Our fetching redesign is a rare breed combining droolworthy ingredient photography with hyper-realistic illustrations. Scrutinized to ensure lifelike details, we captured the essence of each animal in natural, endearing poses. Paying homage to each precious pet, ACTR1UM confirms that love is a four-legged word.