This brand evolution
really cuts the mustard.

Fewer things conjure classic Americana more than fireworks, grilled hot dogs, checkered tablecloths, and yelllow mustard.

Synonymous with this must-have condiment, French’s has been the go-to brand of yellow mustard since 1904. Squeezing more than 115 years of history under the cap, there was a natural reluctance to change much about this not-so-mellow yellow.

Now, waving its modernized flag logo, French’s boldly declares itself America’s Favorite Mustard – because it is. Set against exploding fireworks, this energetic refresh is a celebration of uncomplicated flavor, a vibrant salute to the past, and an optimistic welcome to the future.

Hello yellow!

This brand evolution
really cuts the mustard.

Fewer things conjure classic Americana more than fireworks, grilled hot dogs, checkered tablecloths, and yelllow mustard.

Synonymous with this must-have condiment, French’s has been the go-to brand of yellow mustard since 1904. Squeezing more than 115 years of history under the cap, there was a natural reluctance to change much about this not-so-mellow yellow.

A before and after comparison of French’s red flag logo.
A before and after comparison of French’s red flag logo.

Now, waving its modernized flag logo, French’s boldly declares itself America’s Favorite Mustard – because it is. Set against exploding fireworks, this energetic refresh is a celebration of uncomplicated flavor, a vibrant salute to the past, and an optimistic welcome to the future.

Hello yellow!

Four quadrants, each showcasing a different component of the French’s brand. Demonstrating brand personality and tone.
Four quadrants, each showcasing a different component of the French’s brand. Demonstrating brand personality and tone.
Four bottles of newly designed French’s mustard varietals. Dijon, Horseradish, Honey, and Spicy Brown.
Four bottles of newly designed French’s mustard varietals. Dijon, Horseradish, Honey, and Spicy Brown.
Close-up of updated design for French’s Brown Sugar Bourbon Stone Ground Mustard jar.
Close-up of updated design for French’s Brown Sugar Bourbon Stone Ground Mustard jar.
Man in yellow t-shirt with arms folded on chest. Yellow background. Red script added over image reads, Squeeze me!
Man in yellow t-shirt with arms folded on chest. Yellow background. Red script added over image reads, Squeeze me!

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