This brand evolution
really cuts the mustard.
Fewer things conjure classic Americana more than fireworks, grilled hot dogs, checkered tablecloths, and yelllow mustard.
Synonymous with this must-have condiment, French’s has been the go-to brand of yellow mustard since 1904. Squeezing more than 115 years of history under the cap, there was a natural reluctance to change much about this not-so-mellow yellow.
Now, waving its modernized flag logo, French’s boldly declares itself America’s Favorite Mustard – because it is. Set against exploding fireworks, this energetic refresh is a celebration of uncomplicated flavor, a vibrant salute to the past, and an optimistic welcome to the future.
Hello yellow!
This brand evolution
really cuts the mustard.
Fewer things conjure classic Americana more than fireworks, grilled hot dogs, checkered tablecloths, and yelllow mustard.
Synonymous with this must-have condiment, French’s has been the go-to brand of yellow mustard since 1904. Squeezing more than 115 years of history under the cap, there was a natural reluctance to change much about this not-so-mellow yellow.


Now, waving its modernized flag logo, French’s boldly declares itself America’s Favorite Mustard – because it is. Set against exploding fireworks, this energetic refresh is a celebration of uncomplicated flavor, a vibrant salute to the past, and an optimistic welcome to the future.
Hello yellow!







