Nothing stops active women… period.

Powerful athletes were selected as the models for Playtex Sport tampons. Why? Because fierce women want fierce protection, and this brand is crushing the competition with its 360º Protection® and FlexFit® technology.

Capturing a series of bold and active poses, this creative execution celebrates movement, strength, and performance in every intentional detail. From the energetic silhouette to the tag team palette of intense pink and green, this design packs a one-two punch of vibrancy and disruption. In a category saturated with dark blue and solid black, this striking approach is a noticeable game changer.