Feelings grow
in unexpected places.

Thanks to Scotts Turf Builder Custom Grass Seed, consumers don’t need a degree in biomolecular chemistry to shop for lawn care!

Determined to aid product comprehension, Scotts turfed overwhelming scientific jargon in exchange for emotional benefits. A combination of direct language teamed with relatable images and bold typefaces effortlessly communicate the desired outcome of each offering. Natural hues accompanying subdued substrates support the quality and simplified properties of the seed, while disrupting the expected fields of green seen at-shelf. Casual yet qualitative and easy yet effective, the brand makes a groundbreaking consumer-first connection in this typically perplexing category.